Nicolás Martín-Sanz García

Director at Real Madrid C.F.

Nicolás Martín-Sanz García is the current Director at Real Madrid C.F. Prior to their current position, they worked as the Deputy Director Audiovisual Area for LaLiga from April 2016 to December 2018. In this role, they were responsible for managing contracts and relations with international broadcasters, overseeing reports of national and international TV audience results, and managing the channel LaLiga TV in public spaces. Nicolás also worked with the Digital Area to maximize the value of digital assets for LaLiga Experience, a program offered to broadcasters with audiovisual rights.

Before their time at LaLiga, Nicolás was a Partner Director at Okydoky Media from November 2007 to April 2016. In this role, they were responsible for online media plans, which included buying, negotiation, and planification; SEM campaigns; actions for Client Acquisition, Performance Sales, and Optimization campaigns; and the appearance in social platforms (SMO). Nicolás also oversaw web analytics through Google Analytics and Eulerian Technologies.

Nicolás Martín-Sanz García holds a Master's degree in Chemistry Science from Universidad Complutense de Madrid, and a Título de Selectividad from Colegio Menesiano.

Timeline

  • Director

    Current role