Real Nation
Kay McKeon is currently the Head of Design at Real Nation, where they oversee print and digital outputs for clients using a collaborative and design-led approach. Prior to this role, Kay worked as a Designer + Researcher at Patterns Design+Research, combining creative flair and expertise to create design solutions. They also worked as a Research Assistant at University College Dublin and have a background in various design roles in companies such as Millbrook Resort, Feast Creative, and Balance Sports Ltd. Kay holds a Master's Degree in Design For Change and has a strong educational background in design, including degrees in interactive media, visual communications, and mental health & wellbeing coaching.
This person is not in any teams
Real Nation
OUR PHILOSOPHY It’s a fundamental truth that real, lasting change comes from within. To influence someone to change their behaviour, they must first internalise your message. To make a message powerful enough to be internalised, it must reach people on a number of different levels. And they have to become involved, personally. Making people feel personally involved requires mapping psychological principles and learning constructs … but it’s not just about understanding the theory itself, but the real-world application, and making sure people take it in. At Real Nation, we understand that delivering a good message is a start, but the context in which a message is delivered and received, is just as important. If change is desired, it requires a programme of control and thoughtful implementation to make a real difference. Our programmes are evidence-informed, apply real insights and are designed to go deeper. We involve people on many different levels, in a number of ways, at just the right times. Real, lasting change, comes from within. We don’t change people. They change themselves. We are simply their guides on that journey. Change begins here.