John Ludlow is a strategic marketing leader with over 10 years of experience in driving performance across paid media and digital strategy. Currently serving as the Marketing Director at RealDefense, they oversee all paid media strategy and execution, managing significant ad budgets and driving continuous conversion rate optimization improvements. Previously, they held key roles at Golden Frog, GmbH and Lead to Conversion, where they directed substantial digital ad spends and enhanced client retention through innovative strategies. John is known for blending tactical execution with strategic insight, specializing in attribution and full-funnel growth. They are currently pursuing a degree at Texas Tech University.
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