Lucio Berta

Lucio Berta is currently the Group Head of Brand Marketing Communication & Social Media at Reale Group, a position held since February 2021, where responsibilities include defining global brand communication strategies, overseeing advertising campaigns, and managing brand reputation. Prior to this, Lucio served as Brand Communication Manager at Reale Mutua Assicurazioni from January 2016 to February 2021, focusing on marketing strategy development and brand growth. Lucio's extensive experience also includes roles at FCA Fiat Chrysler Automobiles, where responsibilities ranged from Customer Journey Program Manager to Integrated Marketing Communications Manager, and Brand Communication Manager at Abarth & C. Spa. Lucio holds two bachelor's degrees in Communications from the University of Torino, completed in 2006 and 2007.