Ken Hanson is a seasoned SaaS professional with 20 years of experience, currently serving as Principal of B2C Growth and Optimization at RealPage, Inc. They previously held various leadership roles at companies including LTK, ApproveShield, and Splash Financial, where they drove product-led growth through experimentation and strategic innovation. With a diverse skill set encompassing UX, engineering, and technical marketing, Ken has demonstrated a remarkable ability to enhance user engagement and optimize revenue streams. They have a strong background in leading cross-functional teams and executing data-driven strategies to achieve significant results.
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