Heidi Lawrence Yarian

Heidi Lawrence Yarian is an experienced marketing and operations professional currently serving as the Sr. Manager of Retail & Event Marketing at RealTruck, Inc. since April 2024. Previously, Yarian spent two decades at Carhartt, where roles included Retail Operations Manager, Sr. Manager of Brand Integrity, Sr. Go-To-Market Manager, Retail Marketing Manager, and Customer Service Manager. Yarian has a proven track record in optimizing retail processes, enhancing customer satisfaction, and driving revenue growth through strategic initiatives and innovative marketing campaigns. Earlier experience includes positions at Lens First and J&L Industrial Supply as Customer Service Manager. Yarian holds a Bachelor of Arts in Science and Education from the University of Indianapolis.