Luke Coltrin

Luke Coltrin serves as the Senior Vice President of Ecommerce & Media at RealTruck, a position held since September 2017. Prior to this role, Luke was the Vice President/Head of Digital for the Larry H. Miller Group of Companies, focusing on building in-house digital and technology teams for Fanzz Sports. Luke's extensive experience includes leading SEM strategies at AutoNation and TripAdvisor, as well as driving online marketing at Overstock.com, where significant revenue growth was achieved. Education includes an MBA in Consumer Marketing from Indiana University and a BA in Communications with a focus on Marketing from Brigham Young University.