Realytics
Mikhail Firulik is an accomplished data science professional with extensive experience in data analytics and machine learning. Currently serving as a Principal Data Scientist at Realytics since February 2024, Mikhail manages complex research projects and develops advanced analytical models. Prior roles include Director of Emerging Technologies & Machine Learning at GID and Director of Video Services at GPM DI, where Mikhail oversaw data science initiatives and team management. Mikhail also held significant positions at RAMBLER&Co as CTO, managing large AdTech units, and at Mail.Ru Group as Director of Big Data Analytics, establishing a successful department. Mikhail's earlier experience includes leadership roles at Yandex and TNS Russia, complemented by advanced education with an MBA in IT Management from City Business School.
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Realytics
At Realytics, we are redefining how Consumer & Retail industries harness data, powered by cutting-edge AI and consumer insights. Our mission is to drive significant transformation across global and domestic markets through our AI-driven Consumer Analytics Platform. We combine sophisticated data signals—ranging from Market Share Analysis, Competitive Benchmarking, Customer Experience Metrics, Location Analytics, Foot Traffic Insights, Operational Performance, to Pricing Strategy—to empower brands with actionable insights for revenue growth and cost efficiency. Leveraging the latest advancements in Generative AI, our proprietary technology, Realytics InsightsGPT, processes hundreds of millions of customer reviews in hours—delivering insights that are up to 10 times more granular and come at a fraction of traditional analytics solutions. Realytics has built a scalable SaaS platform designed to rapidly adapt to the unique challenges of consumer and retail sectors globally. We have industry-specific modules to address sector-specific needs—covering cafes, restaurants, beauty & cosmetics, food & beverages, clothing & accessories, groceries, pet supplies, apparel, banking, and more, in both online and offline environments. Empowering Consumer & Retail Businesses Globally: 1. Elevate Customer Experience: Delivering constant insights to refine CX across domestic and international operations. 2. Drive Revenue Growth: Identifying and capitalizing on revenue opportunities effectively. 3. Stay Competitive: Continuously tracking market shifts and competitor benchmarks. 4. Optimize Costs: Conducting real-time store assessments based on sales performance and market potential. Our Key Differentiators: • Presence across 200+ Countries • Advanced Location Matching, Brand De-duplication, Consumer Profiling, and Taxonomy Analysis