Sona Martirosian

Sona Martirosian has extensive experience in ecommerce and digital marketing. Sona worked at Rebecca Minkoff from 2019, starting as an Associate Director of Digital Marketing, then promoted to Director of Ecommerce & Digital Marketing, and currently holds the position of VP Ecommerce & Digital Marketing. Prior to that, they were the Director of Digital Marketing & Ecommerce at Bulletin from 2018 to 2019, where they optimized the company's ecommerce site and led digital marketing efforts. Before that, they served as the Ecommerce and Digital Marketing Manager at DL1961 Premium Denim in 2017-2018, where they planned and executed various digital marketing campaigns. In 2017, they worked as a Social Media Specialist at New York Magazine and as a Digital Strategist at Ketchum. Sona also gained experience as a freelance Digital Marketing Consultant, focusing on launching mobile app campaigns and working with various clients. Sona started their career as a Social Media Strategist at Alloy Digital and an Account Manager at American Pop. Sona also has intern experience in public relations and branding at Showroom Seven and Capobianco, respectively.

Sona Martirosian completed their Bachelor of Arts degree in Psychology and Bachelor of Science degree in Business Administration, with a specialization in Marketing, from the University of California, Riverside. Sona attended this institution from 2004 to 2008. Later, from 2012 to 2014, they pursued their Master of Science degree in Integrated Marketing at New York University.