Yuanpeng Feng

Yuanpeng (Cindy) Feng is an experienced analytics professional with a strong background in pricing analysis, credit risk assessment, and digital marketing. Currently serving as a Pricing Analyst at Rebel Athletic, Yuanpeng has successfully executed multiple margin and cost impact analyses, leveraging Power BI to enhance internal margin metrics. Previous roles include a Credit Risk Analyst position at First Texas Lending, where Yuanpeng utilized data modeling in Python to predict credit trends and led a team to automate data processes, increasing mortgage portfolio loans. Yuanpeng's marketing expertise was demonstrated at Jeneration Capital & Entertainment and Columbia College Chicago, contributing to significant increases in web traffic and student engagement through data-driven strategies. Yuanpeng holds a Master's degree in Business Analytics from The University of Texas at Dallas and dual Bachelor's degrees in International Arts Management and Culture Trade.