Melanie Maier

Melanie Maier has extensive experience in marketing and communications, with a focus on digital channels and eCommerce. Melanie has held various leadership roles in well-known companies such as Rebike Mobility, Huawei Technologies Deutschland GmbH, Microsoft, co-trade GmbH, and Premiere Fernsehen GmbH.

At Rebike Mobility, Melanie served as the Head of Customer Satisfaction & Subscription Business Operations, where they were responsible for developing the product strategy, portfolio management, strategic cooperation, and P&L. Melanie also headed the Subscription Business unit and successfully implemented the MVP "eBike Abo." Prior to this role, they held the position of Head of Marketing and Communications at Rebike1 GmbH, where they managed the digital marketplace for used premium e-bikes.

During their tenure at Huawei Technologies Deutschland GmbH, Melanie worked as the Channel Marketing Lead, overseeing the introduction of the HONOR smartphone brand in the German omnichannel retail market. Melanie was responsible for developing and implementing the HONOR retail marketing strategy and leading a team in Germany.

At Microsoft, Melanie held multiple roles, including Digital Lead - Channel Marketing Consumer Device Sales, Account Manager eCommerce - Channel Marketing, and Marketing Manager Windows Phone / Account Manager Telecommunication. In these positions, they were responsible for developing and executing marketing strategies, managing partner relationships, and implementing marketing activities for consumer products and Windows Phone.

Melanie also has experience as a Marketing Consultant at rebike1 GmbH, where they worked on the conception and launch of the eCommerce platform and provided strategic and operational marketing advice to the founders. Additionally, they served as the Director of Marketing and Retention at co-trade GmbH, where they managed telecommunication shops within a franchise system and developed marketing concepts for successful brands.

Melanie began their career as a Marketing & Communications Manager at Premiere Fernsehen GmbH, where they gained valuable experience in marketing and communications.

Overall, Melanie Maier has demonstrated expertise in marketing and communications, with a focus on digital channels, eCommerce, and retail marketing strategy. Melanie has a successful track record in developing and implementing marketing strategies, managing teams, and maximizing sales and ROI efficiency.

Melanie Maier attended the Bayerische Akademie für Werbung und Markeiting e.V. from 2004 to 2006. Melanie obtained a degree known as "Diplom-Kommunikationswirt (BAW)" in the field of study called "Kommunikation." Additionally, they have a certification as a "Kommunikationswirt BAW" from the same institution. The exact time of obtaining this certification is not specified.