Javier Ródenas Casas

Javier Ródenas Casas has extensive work experience in roles related to media intelligence and analysis.

Javier started their career in 2001 as an Analyst, specializing in economic and political information, and collaborated with the Marketing and Communication team in creating studies and presentations for media dissemination.

Javier then joined Acceso in 2011 as a Media Documentalist, where they compiled press dossiers and collaborated on studies and presentations for media distribution. Javier later became a Data Analyst, responsible for media and reputation reports for various industries, and worked closely with the Marketing and Communication team on research and presentations.

In 2013, Javier took on the role of Insight Analyst and was involved in the creation, marketing, launch, and stabilization of highly innovative analysis products with high added value for clients. Javier developed disruptive approaches and metrics that combined variables such as notoriety measurement, reputation impact, and brand positioning against competitors.

In 2014, they moved up to become part of the Analytical Intelligence department, where they continued to develop and commercialize innovative and differentiated analysis products. Javier focused on creating novel approaches and metrics that incorporate elements such as brand awareness, reputation impact, and competitive positioning.

Finally, in 2018, Javier joined Rebold as a Media Intelligence Senior Analyst, further leveraging their expertise in media analysis.

Throughout their work experience, Javier has demonstrated a strong analytical and strategic mindset, with a focus on delivering high-quality analysis and insights to support the decision-making process for clients.

Javier Ródenas Casas pursued their education in Journalism, obtaining a Bachelor's degree in the field from the Universidad Complutense de Madrid. Javier enrolled in this program from 1993 to 1998. Later, Javier further specialized in the field of Journalism by completing a program in Historical Audiovisual Scriptwriting from the Universidad Complutense de Madrid. Javier attended this program from 2000 to 2001, earning the qualification of "Especialista en realización de guiones audiovisuales históricos".