Maria Constanza Franco Aguirre

Maria Constanza Franco Aguirre has a strong background in research and strategy, with experience in various industries. Maria Constanza worked as a Global Research & Strategy Manager at Rebold, where they conducted quantitative and qualitative research, analyzed consumer insights, and supported media strategies for clients. Prior to that, they were a Data & Consumer Insights Strategist at Discovery Communications, where they detected consumer insights to connect content with consumers and drove audience satisfaction and growth. Maria Constanza also served as the Head of Market Intelligence & Consumer Insights at Corferias, where they led market research initiatives. Additionally, Maria has experience in marketing analytics and CRM as a Responsible for Marketing Analytics & CRM at Auxadi. Maria Constanza has also worked as a Partner & Marketing Coordinator at dogaboo and in market research and customer analysis roles at PROTECCIÓN S.A. and Sinterizados S.A. Maria possesses a diverse skill set, including expertise in research, data analysis, and market intelligence.

Maria Constanza Franco Aguirre completed their education in a chronological manner. Maria Constanza first attended the University Nacional de Colombia from 1999 to 2004, where they obtained a degree in Business Administration and Management. In 2006 and 2007, they pursued further studies at Jorge Tadeo Lozano, earning a specialization in International Business with a focus on Foreign Trade. In 2011, Maria completed a Monographic course in Social Media Management at the Centro de Estudios FInancieros CEF. That same year, they enrolled at the ESIC Business & Marketing School for their Master's degree in Marketing Science, specializing in Marketing Research, which they completed in 2012. In 2014, they pursued another Master's degree in Web Analytics at Kschool. Finally, in 2020 and 2021, Maria obtained a qualification in Behavioral Economics as an Expert from Behavior & Law.