Hernán García

Hernán García has a wealth of experience in product management and design. Hernán began their career in 2012 as a Senior Product Manager at Dridco (ZonaJobs.com). In 2013, they took on the role of User Experience Manager (UX) and Product Manager at Avantrip.com. In 2014, they became Head of Product at Restorando.com, where they managed a team of 3 Product Managers and 3 Product Designers and led Conversion Rate Optimization efforts using A/B tests. In 2016, they took on the role of Senior Product Manager at SharePop/Applift. In 2017, they became Head of Product Design and User Research at Almundo.com, where they managed 15 Product Designers, 3 User Researchers, 1 UX Writer, and a Platform Designer. In 2018, they became Head of Product & UX at Best Day Travel Group, where they led the B2C and DMC Product Management and Product Design teams (10+ FTEs). In 2019, they joined Zalando SE as a Senior Product Manager, where they helped the Logistic branch save several million Euros. In 2020, they became a Mentor Product Management at Product League. In 2021, they took on the role of Head of Product at rebuy recommerce, where they are responsible for the entire Product Management, Product Design, and UX research teams (10+ people). Hernán has achieved many successes, including delivering the Product Strategy to support and accelerate rebuy's growth objectives, structuring product teams with a focus on solving key customer problems, improving product discovery process by mixing qualitative and quantitive data, launching a new mobile app that increased 5% of the sales of DMC business unit, establishing a product usability score and implementing a quarterly measurement cycle, increasing CVR by 10% through the launch of "Restaurant Collections", and improving the deals offer section based on user research insights.

Hernán García completed a Technician degree in Multimedia Design at FX from 2005 to 2007. Hernán then went on to earn a Bachelor's degree in Marketing from the Universidad de Palermo from 2009 to 2014.