Lenny Murphy

Lenny Murphy is a seasoned professional in the market research and consumer insights industry, currently serving as Chief Advisor for Insights and Development at GreenBook, where responsibility includes connecting insights professionals globally. Additionally, Lenny holds the position of Senior Partner at Gen2 Advisors, focusing on helping clients navigate changes in the insights landscape. Lenny also serves as Chief Strategy Officer and Board Member at Veriglif, contributing to the development of the first global consumer data ecosystem. Furthermore, Lenny is involved with multiple advisory boards, including those at Michigan State University and the University of Georgia, and serves on the Board of Directors for RIWI, alongside advisory roles at ZappiStore and Recollective. Lenny’s educational background includes studies at Oglethorpe University and Redan High School.