Lars Christensen

Lars Christensen is an experienced executive with a solid background in sales, marketing, and business development within the technology sector. Currently serving as the Managing Director for BNL & CEE at Recommerce Group since November 2019, Lars previously held key positions such as Sales Director EMEA at Apacer and Sales Director for Acer’s Smart Products Division. Notable achievements include transforming the UK smartphone business at Acer from a loss to break-even, implementing strategic changes to retain profitable partnerships, and establishing Acer as a leading smartphone brand in the Benelux region. Lars's career also includes significant roles at Brightpoint Belgium and Dangaard Telecom, where successful brand launches and strategic realignments were executed. Lars holds a Master’s degree in Business Administration from Staffordshire University.