Craig Lamb

Craig Lamb is a seasoned professional in business development and sales management, currently serving as a Senior Business Development Manager at Red Badge Group since December 2022. In this role, Craig focuses on lead generation and client base expansion through strategic market analysis and relationship building. Previously, as a National Retail Sales Manager at Liberty Brewing Co., Craig oversaw national accounts and collaborated with major retail chains to drive promotional strategies. Craig also has experience as a Territory Sales Manager at Pernod Ricard Winemakers, managing key accounts in a competitive market, and has a background in marketing and training coordination from previous roles. Craig's career is supported by a 6th form certificate from Waitaki Boys High School and further education at Otago Polytechnic.