Luis Castello

Luis Castello is a seasoned communications professional with extensive experience in marketing and public relations across multiple industries. Currently serving as the Senior Communications Manager for Red Bull Media House, Luis has previously held roles as an Account Supervisor at ICF Next, where significant marketing campaigns for Molson Coors’ brands were developed, resulting in widespread media coverage and impressive impressions. At Flowers Communications Group, Luis led media relations for the Miller Lite Tap the Future program and secured coverage in major outlets. Earlier experience includes strategic PR initiatives for Bellator Fighting Championships through Alpaytac Marketing Communications, alongside roles in social media strategy and event planning. Luis holds a degree in Marketing Communication from Columbia College Chicago and has further education from Second City and Tecnológico de Monterrey.