Ashton Hillenbrand

Ashton Hillenbrand serves as a Category Insights Analyst at Red Bull since April 2025, bringing prior experience as an Allocation Analyst at JD Finish Line, where data analysis and collaboration with various teams were central to developing product assortments and optimizing the customer online experience. Previous roles include a Client Services Associate at AlphaSights, where Ashton connected decision-makers with industry experts, and Editor in Chief at The Tab IU, overseeing content creation and social media management. Ashton holds a Bachelor's degree in Marketing with a focus on Digital and Social Media Business Applications from Indiana University’s Kelley School of Business, alongside a certificate in Chinese Language and Culture from the Hamilton Lugar School of Global & International Studies.