Barbara Eisele

Barbara Eisele has extensive experience in trade marketing and commercial insights, primarily at Red Bull Deutschland GmbH, where positions held include Head of Trade Marketing & Commercial Insights, Business Insights Manager, and National Key Account Manager from February 2017 to January 2023. Eisele also served as Trade Marketing Manager and Interim Head of Brand Marketing during this tenure. Currently, Eisele leads the E-Commerce team at Red Bull while continuing to hold the Head Of Trade Marketing & Commercial Insights role. Eisele's educational background includes a Marketingwirt degree from BAW Bayerische Akademie für Werbung und Marketing e. V. and a Bachelor's Degree in Economics/Business Administration from Ludwig-Maximilians Universität München.