Bill Connors

Bill Connors has extensive experience in marketing and management, currently serving as Executive Vice President and General Manager at Red Bull since March 2000. Connors has held various leadership positions within Red Bull, including Vice President Marketing and Head of Brand Marketing, overseeing key areas such as US advertising, consumer insights, and product marketing. Earlier roles include Director of Brand Marketing and Director of Collegiate Marketing, where Connors developed national strategies targeting specific demographics and oversight of direct-to-consumer initiatives. Prior to Red Bull, Connors worked as an Account Executive at Infinity Broadcasting and as a Junior Account Executive at Community Newspaper Co. Connors graduated with a Bachelor of Arts in English Language and Literature from Fairfield University in 1996, and completed early education at Boston Latin School.