Giulio Serra

Giulio Serra is an experienced sales and marketing professional with a strong background in category management, trade marketing, and key account management. Currently serving as Sales Director at Red Bull since January 2010, Giulio has previously held roles such as International Category Manager, Head of Trade Marketing, and Category Manager, where responsibilities included the development of energy drink category projects and direct reporting to senior sales management. Prior to Red Bull, Giulio worked at Unilever HPC from March 2006 to December 2009 in various capacities, including Category Oral Care for the Pharmaceutical Channel and National Key Account manager for Centrale Italiana, managing a budget of 108 million euros. Earlier experience includes positions at Sanpaolo IMI in retail banking and F.lli Gancia as an Assistant Brand Manager. Giulio holds a Master’s degree in Business Administration and Management from the Università degli Studi di Torino.