Sam Possible

Sam Possible is a skilled professional with extensive experience in partnership management, marketing, and event coordination. Currently serving as the Gaming and Culture Partnerships Manager at Red Bull since March 2024, Sam specializes in commercial partnership sales for gaming and cultural events. Previous roles include Associate Manager of Assets Activation at The Coca-Cola Company, where responsibilities encompassed rights management for UEFA EURO 2024 and cross-functional support across various workstreams. Earlier positions at The Coca-Cola Company as Gaming Expert Manager highlighted expertise in gaming partnerships and strategic initiatives for Coca-Cola's European gaming strategy. Sam's diverse background also includes experience in marketing, public relations, and event management through roles at Lancaster University Students' Union, Bailrigg FM, and the Lancaster University Comedy Institute. Sam holds an MBA in Marketing and a Bachelor's degree in Advertising and Marketing from Lancaster University, alongside a recent MiniMBA completion.