Channing Crowell is a skilled Brand and Digital Marketing Manager currently at Red Classic since February 2025, with prior experience as a Digital Product Manager at Balsam Brands and a Senior Ecommerce Manager at American Tire Distributors. Crowell has a proven track record in cross-functional collaboration, effectively driving business needs alignment and enhancing user experiences through various initiatives, including the implementation of new digital tools and websites. Experience also includes significant roles in ecommerce and digital merchandising at Belk, managing comprehensive content strategies, A/B testing, and marketing campaigns that resulted in substantial revenue growth. Educational background includes a degree from The University of North Carolina at Chapel Hill, focusing on Journalism and Mass Communication, along with minors in Spanish and History.
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