Red Classic
David Cruz serves as the VP of Red Classic Transport Business Development & Managed Transportation Solutions, focusing on driving growth in third-party transport solutions and enhancing delivery performance for Coca-Cola Consolidated, Inc. Prior to this role, David held several key positions at Coca-Cola Consolidated, overseeing logistics and production scheduling for a vast supply chain and directing the shipment of hundreds of thousands of truckloads annually. David's experience includes leadership roles at Otto Environmental Systems, SABIC, and the US Navy, where management of extensive supply chain operations and logistics was paramount. Educational credentials include executive education from Duke University, a Master's degree from the Naval Postgraduate School, and a Bachelor's degree from the University of South Carolina.
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Red Classic
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Red Classic, a wholly-owned subsidiary of Coca-Cola Consolidated, is a transportation, logistics and fleet maintenance provider driving operational efficiency for customers across dozens of industries. Our dedicated logistics division meets your capacity demands by leveraging company-owned assets and power-only fleets that can be quickly expanded through our core carrier partners and network of 36,000+ carrier partners. Specializing in retail and food and beverage, Red Classic’s dedicated division offers full truckload, milk runs, peddle runs and multi-stop options.