Gene Williams

Red Classic, a wholly-owned subsidiary of Coca-Cola Consolidated, is a transportation, logistics and fleet maintenance provider driving operational efficiency for customers across dozens of industries. Our dedicated logistics division meets your capacity demands by leveraging company-owned assets and power-only fleets that can be quickly expanded through our core carrier partners and network of 36,000+ carrier partners. Specializing in retail and food and beverage, Red Classic’s dedicated division offers full truckload, milk runs, peddle runs and multi-stop options.