Aprajita Pathak

Digital Marketing Volunteer at Red Dot Foundation - Safecity

Aprajita Pathak is a Senior Strategist at Google since August 2022, with extensive experience in data analysis and digital marketing. Since August 2018, Aprajita has volunteered for Red Dot Foundation-Safecity, focusing on enhancing the organization’s online presence to improve public space safety, particularly for women. Previously, roles included Business Analyst at PayPal (June 2020 - August 2022) and Data Scientist at Mordor Intelligence (November 2017 - June 2020), where collaboration with various teams enhanced knowledge of the customer journey. Aprajita began their career as an Associate Data Analyst at Aarogya Infotech & Management Systems Pvt Ltd (July 2017 - November 2017) and gained practical experience in telecommunications during a summer internship at Tata Docomo (May 2015 - July 2015). Aprajita holds a B.Tech in Electronics and Communication Engineering from the National Institute of Technology Warangal (2013 - 2017) and attended the University of California, Berkeley, in 2016 as a summer student in Statistics and Econometrics.

Location

Hyderābād, India

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Red Dot Foundation - Safecity

Red Dot Foundation aims to make cities safer by encouraging equal access to public and private spaces for everyone especially women and girls, through the use of crowdsourced data, community engagement and institutional accountability. Our flagship program is Safecity, a platform that crowdsources personal stories of sexual harassment and abuse in public and private spaces. This data which maybe anonymous, gets aggregated as hot spots on a map indicating trends at a local level. The idea is to make this data useful for individuals, local communities and local administration to identify factors that causes behaviour that leads to violence and work on strategies for solutions. Our main objective is to: - Create awareness on sexual harassment and abuse and get women and other disadvantaged communities to break their silence and report their personal experiences. - Collate this information to showcase location based trends and make this information available and useful for individuals, communities and local administration to solve the problem at the hyper-local level. - Create safe spaces for innovative projects for violence prevention and community resilience. We are creating a new data set which currently does not exist. By representing the information thus collected on a map as hotspots, we are moving the focus away from the "victim" to the location and people can view the issue with a different lens. Our anonymous dataset has been used by police, researchers and communities to understand the nuances of sexual violence better, improve situational awareness and implement better policies. Get in touch for workshops on DEIA, gender sensitivity, POSH Act, POCSO Act, Domestic Violence Act, bystander intervention and programs on youth and women empowerment. We work actively with several Diplomatic Missions, City Goverenments, Police Forces and Corporations to implement public diplomacy programs, safety interventions and CSR projects.


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Headquarters

Mumbai, India

Employees

11-50

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