Alejandra L. has a diverse work experience in the field of SEO and digital marketing. Alejandra started their career as a Contenidos y App Testing at DGTIC, UNAM, where they developed digital learning materials and collaborated in the design of educational scripts. Later, they worked as an SEO Analyst at Linio.com.pe, where they conducted keyword research, analyzed conversion metrics, and implemented various positioning tactics. Alejandra then moved on to Walmart eCommerce Mexico, working as a Sub Gerente SEO for Superama and later for Sam's Club. Alejandra joined Walmart eCommerce in 2018 as the Sub Gerente SEO for Walmart y Superama before transitioning to their current role as an SEO Manager LATAM for Red Fuse Communications, working with Colgate-Palmolive. Through their various roles, Alejandra has gained experience in keyword research, content optimization, reporting, and collaborating with PR and link-building teams.
Alejandra L. began their education in 2008 at the Universidad Nacional Autónoma de México, where they pursued a Licentiate degree in Organizational Communication. Alejandra completed this program in 2012. In that same year, Alejandra enrolled in a Diploma program at the Universidad Nacional Autónoma de México focused on specialized written journalism in tourism promotion. This program lasted until 2013. Alejandra also obtained a certification in Analytics from Google in July 2017. Additionally, they received another diploma in specialized written journalism in tourism promotion, though the specific institution and date of completion are not provided.
December, 2018 - present