Amit Saxena

Amit Saxena has a diverse work experience spanning over several years. Amit is currently working as a Digital and Data lead at Red Fuse Communications, where they collaborate with business heads to lead data transformation for Colgate Palmolive India. Amit's expertise lies in consulting on how to use data correctly to ensure proper acquisition, enrichment, and deployment.

Prior to their current role, Amit held various positions at Zapr Media Labs. Amit started as VP Revenue - National Sales Head, where they identified, strategized, developed, and launched the Zapr DMP product. Amit also built a national team and focused on building a programmatic first business. Amit leveraged Zapr's 1P data to develop client solutions and monetization opportunities across various industries.

At Zapr Media Labs, Amit later became AVP Revenue - National Head Smart Segments. In this role, they played a crucial role in profiling the media consumption habits of millions of people in India. Amit used a 360-degree media lens to gather data and build the world's largest database of profiled audiences. This data empowered brands, broadcasters, and content owners to make better strategic decisions.

Before their time at Zapr Media Labs, Amit worked at News18 India as the Region Head North IBN for a decade. Amit also gained experience as a Senior Executive at NDTV and an Executive at Dainik Jagran.

Overall, Amit Saxena's work experience showcases their expertise in data transformation, revenue generation, and audience profiling across various sectors in the media industry.

Amit Saxena completed their high school education at DAV Dayanand Vihar in Delhi from 1994 to 1997. Amit then pursued their Bachelor's degree in Commerce at Delhi University from 1997 to 2000. Later, from 2002 to 2004, Amit enrolled in EMPI Business School where they earned a Post Graduate degree in Advertising and Communications Management. During their time at EMPI Business School, they also obtained a PG Adcom degree and a PGAdCom degree, all with a focus on Advertising and Communication.