Dolores Martínez Navarro has a diverse work experience spanning multiple roles and industries. Dolores is currently working as a Senior Regional Strategic Planner at Red Fuse Communications since July 2021. Prior to this, they worked at Edelman as a Junior Planner from June 2018 to February 2021. In this role, they gained experience in developing communication strategies, creative briefs, and brand narratives for consumer, health, technology, fintech, brokerage, and banking brands. Dolores also conducted consumer research and trend analysis.
Before Edelman, Dolores worked at KTBO as a Junior Planner from October 2017 to June 2018. Here, they focused on brand strategies and social media based on consumer insights, conducted qualitative and quantitative research for Coca-Cola and its portfolio, and conducted ad-hoc studies and research. Dolores also briefly worked as a Creative Copy for KTBO from January 2017 to October 2017.
Prior to that, Dolores worked at Promored Mexico as a Copy Jr from July 2016 to January 2017, gaining experience in copywriting. Dolores also worked at TBWA\Chiat\Day as a Copy Jr from September 2015 to June 2016.
Dolores started their career at L'Oréal as a Market Research Intern, where they were involved in data analysis, coordination of research studies, and logistics for product studies from 2014 to 2015.
Before entering the advertising and marketing industry, Dolores worked as a Producer and Announcer for RadioUP from January 2012 to 2014. Dolores also had experience as a Writer on film and music topics for DiarioUP from January 2011 to January 2012, and as an Opinion and Film News Writer for Rock in 2011.
Overall, Dolores has developed expertise in strategic planning, brand strategy, consumer insights, communication strategies, creative briefs, trend analysis, qualitative and quantitative research, copywriting, and market research coordination throughout their career.
Dolores Martínez Navarro's education history includes completing a Bootcamp Strategic Planning program at Miami Ad School (M.AD School) in 2020. Prior to that, they attended Universidad Panamericana from 2011 to 2015, where they obtained a Licenciatura en Comunicación degree. The specific field of study for both of these educational experiences is not provided.
July, 2021 - present