Chelsea Hinchliffe currently serves as Group Account Director at Red Jelly Australia, a position held since September 2022. Previously, Chelsea held various roles including Head of Marketing for Beer, Cider, and Innovation at Mighty Craft Limited from January 2021 to September 2022, and Senior Shopper Marketing Manager at Asahi Beverages from February 2019 to January 2021. Chelsea's extensive experience also includes a significant tenure at Woolworths Group from May 2012 to January 2019, where roles included Senior Marketing Manager for Summergate Fine Wine & Spirits during an international assignment in China, Head of Marketing (Acting) for Dan Murphy’s, and Senior Brand Manager for Dan Murphy’s. Additionally, Chelsea contributed as Publications and Public Relations Manager and Advertising and Publications Coordinator at Dan Murphy’s. Prior to this, Chelsea was a Brand Strategy & Advertising Graduate at Tourism Victoria. Chelsea holds a Bachelor of Business degree specializing in Marketing, Tourism, and Hospitality from La Trobe University.
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