Rouven Mayer

Rouven Mayer is a seasoned professional with extensive experience in marketing and sales across various sectors, particularly in the SaaS industry. Currently serving as a Go-to-Market Advisor at Redalpine since 2023, Rouven advises companies on optimizing their go-to-market funnels. As Chief Marketing Officer at betterview AG from 2022 to 2025, Rouven successfully expanded the customer base from zero to over 10,000 within two years. Additional roles include Board Member at Comitas AG and Chief Revenue Officer at bexio, along with significant leadership positions at Citrix, where responsibilities spanned international marketing and product marketing for multiple SaaS products. With a background that includes founding lapbag KG and establishing demand generation at eCircle, Rouven holds an MA in International Business from London Metropolitan University and a BBA in International Finance from FH Nürtingen.