B. santa Maria

B. Santa Maria is the Head of Brand at Redbud Brands, a venture capital holding in the CPG sector, where they have multiplied ROI. B. Santa Maria also serves on the Advisory Board for Design Thinking at the University of California. Previously, they held the role of Senior Creative Director at Best Buy, leading a successful COVID creative pivot and building a world-class digital team. With a background in creative roles at various advertising and new media agencies, B. Santa Maria has a strong foundation in brand storytelling and experiential creative. Their educational background includes an MBA from Brown University, LEAD Business Innovation from Stanford University, and further MBA from IE Business School.