Samarth Bhatnagar is an experienced marketing professional with a robust background in digital marketing and brand management. Currently serving as a Senior Marketing Manager at redBus since October 2019, Samarth leads the planning and strategy for digital marketing initiatives focused on user acquisition and retention across the India and SEA markets. Previous roles at redBus include Manager and Assistant Manager in Brand Marketing, where key responsibilities encompassed customer lifecycle management (CLM) campaigns and marketing automation processes. Prior to redBus, Samarth held positions at Affle, managing sales and marketing in international markets, and Kestone, focusing on digital marketing and content creation. With an entrepreneurial background as the founder of Indian Real Estate Online, Samarth possesses a strong foundation in strategic marketing, reinforced by a Post Graduate Diploma in Management from MICA and a Bachelor's degree in Computer Science from Kurukshetra University.
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