Greta Pietralunga

Greta Pietralunga currently serves as a Senior Associate Category Manager at Redcare Pharmacy, where expertise lies in category optimization and managing Beauty and Baby & Care product assortments. By leveraging performance data, customer insights, and market trends, Greta develops data-driven strategies that enhance product visibility and drive sales growth. Prior experience includes a role in Category Management and Financial Accountant at the Italian Trade Agency, focusing on financial analysis, budget management, and operational insights. Greta is pursuing a Bachelor's degree in International Management at IU International University of Applied Sciences, building on a strong foundation from a High school leaving qualification in International Management.