At Redefine Meat, they believe the world deserves better meat – a new kind of meat that’s good for the environment, kinder to animals, and of course, delicious.

With cutting-edge technology, they've created plant-based ‘New Meat’ that has the same flavor, texture, and versatility as animal meat. They offer a wide range of products suitable for any type of cuisine and cooking style.

Food & Beverage

Redefine Meat

Eshchar Ben-Shitrit

Matthew Lightstone

Orlando Ferreira

Ulrich Struenck

Adrian Sagman

Uri Kapuler

Omer Fruchter

Jesse Vermeer

Edwin Bark

Dorit Caspi

Daniel Dikovsky

Daniel Mandelik

Ariel Harpaz

Adam Lahav

The Product Management and Strategy team at Redefine Meat is responsible for shaping the vision and direction of the company's innovative plant-based products. This team collaborates on product development, market analysis, and strategic growth initiatives to ensure that Redefine Meat's offerings not only meet consumer demands but also align with sustainability goals. By leveraging culinary expertise and business development insights, they work to expand market reach and enhance the brand's impact in the alternative meat industry.

Product Management and Strategy

Marketing and Sales

Research and Development

Product Management and Strategy

About

Team members

Other teams at Redefine Meat

Marketing and Sales

Research and Development