Alicia Araujo

Alicia Araujo has a diverse work experience in various roles and industries.

Alicia started their career working at Redegal in 2017 as a Social Media Consultant, where they were responsible for designing content plans for social media and managing campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn Ads. Alicia held this role until October 2020.

Following that, Alicia worked at Redegal as a Paid Media Specialist. In this role, they developed and managed advertising campaigns focused on traffic acquisition, lead generation, online conversions, and branding. Alicia gained experience in Google Ads, Meta Ads, Microsoft Ads, Twitter Ads, LinkedIn Ads, TikTok Ads, Spotify Ads, Twitch Ads, and Dazn. Alicia held this position until March 2021.

In March 2021, Alicia was promoted to the position of Paid Media Manager at Redegal. As the manager, they led a team and was responsible for media planning and strategy development tailored to each client's needs and objectives. Alicia also tracked and analyzed project progress for over 60 accounts.

Alicia also had experience working at Fundación máshumano in 2017, where they were a part of the Communication Department from January to July. Additionally, they worked at Xunta de Galicia as a member of the Press Office team in 2015, where they assisted in daily press releases, media relations, and organizing press conferences and events.

Alicia Araujo completed a Master's degree in Corporate and Institutional Communication at Universidad Carlos III de Madrid from 2016 to 2017. Prior to that, they obtained a Bachelor's degree in Journalism from Universidad de Santiago de Compostela from 2011 to 2015, with a focus on Communication, Journalism, and related activities. In addition to their formal education, Alicia has also earned certifications in LinkedIn Marketing, specifically in Marketing Strategy and Fundamentals, from LinkedIn in June 2023.