RedEye
Tina Beresford has over 20 years of experience in accounts receivables and credit control, with a significant tenure at RedEye from 2014 to 2024 as Head of Account Receivables, where Tina successfully led the AR function and managed a portfolio of major accounts, achieving a notable reduction in Days Sales Outstanding from 58.5 days to 35. Prior to RedEye, Tina worked at Moy Park from 2006 to 2014 as a Credit Controller and Accounts Assistant, and at South Cheshire Youth Football League from 2002 to 2006 in roles related to registrations and fixtures. Tina Beresford's educational background includes attendance at Brierley Street Secondary School for Girls.
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RedEye
RedEye’s AI driven Marketing Automation platform, perfect for the B2C Marketer, enables you to automate personalised multi-channel campaigns, achieving on average a 38% increase in revenue within your first year of working with us. Our purpose is simple - to constantly increase customer lifetime value for our clients. We do that by employing data driven strategies and unique technologies and solutions. This provides clients with customer insight and data that drives highly personalised and successful multi channel communications that attract, engage and convert prospects and customers. Combine and connect all your customer data into a unified single customer view. Integrate a variety of third-party database sources and enrich further by including layers of behavioural and engagement data. Our predictive models use powerful AI and machine learning algorithms to predict future individual customer behaviour. Proactively acquire, grow and retain customers at scale, maximising revenue and customer lifetime value. The intuitive campaign journey builder allows you to easily build automated customer lifecycle campaigns that are highly relevant and personalised, across any channel. Dynamic email creation is a breeze with our content blocks that create highly personalised emails in minutes. From onboarding, strategic consultancy to customer success, our knowledgeable and professional teams help you every step of the way to achieve your marketing automation goals.