RedHead Family Business Corporation
Iryna Lutsiuk is a professional in the field of category management with significant experience in the e-commerce sector. Currently serving as a Category Manager for Toys at RedHead Family Business Corporation since December 2021, Iryna has focused on developing the online toy segment through pricing strategy, competitive analysis, and marketing. Previously, Iryna held the position of Deputy Head of the Accessories Department at Miraton from February 2018 to December 2021 and worked as a market research analyst at RedHead Family Business Corporation from August 2013 to February 2018. Iryna's career began with roles in sales and website editing, showcasing a comprehensive skill set that includes product assortment management, pricing policies, promotional activities, and customer engagement. Iryna holds a degree in Engineering and Computer Science from ОНАПТ, obtained in 2013.
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RedHead Family Business Corporation
The market leader for children's merchandise in Ukraine RedHead Family Corporation (founded in 1994 as Europroduct) is a leader in the children's merchandise market and the largest family company in Ukraine. The company's business includes the largest chain of children's shops in the country (Antoshka), boutiques with leading fashion brands in key cities throughout the country, and national distribution which represents brands of world leaders in the children's merchandise market exclusively. RedHead's distribution holds 70% of the national baby food market, and the company is striving towards a leading position in the categories of toys, baby hygiene, clothing, furniture and accessories.