M.a.t Rody Gonzalez

Rody Gonzalez, MS M.A.T, has extensive experience in creative services and advertising. RODY has worked as a Creative Services Specialist at 5Gons Agents Worldwide, LLC., where they designed and implemented a new platform called "Opportunity Branding." RODY also coordinated strategic creative efforts for the agency's brands.

Rody then worked as an Associate Creative Director at Redline Media Group, where they managed and oversaw various projects. RODY ensured brand consistency, adhered to budgets and deadlines, conducted brainstorming sessions, and planned marketing strategies. RODY also supervised team members and analyzed content/projects.

Prior to that, Rody was an Associate Senior Art Director at Republica Havas, where they developed brand guidelines and created concepts for social media campaigns, print ads, and experiential projects. RODY also oversaw a team and drove team engagement and success.

Rody has also held positions as an Associate Creative Director at Polvora Advertising, Senior Art Director at Connelly Partners, and Associate Creative Director at Promos Caribe. In these roles, they conceptualized and developed creative concepts, designed campaigns, and implemented marketing strategies.

Before entering the advertising industry, Rody co-owned and served as CMO and CSO at Victory Saga, a sneaker clothing boutique. RODY also held positions at Publicis One, where they were hired to launch Scion (Toyota) in Puerto Rico, and at Ogilvy and Grey Group, where they contributed to design concepts and managed projects.

Throughout their career, Rody has received numerous awards and achieved significant successes, such as increasing sales for Gorton's Seafood by 45% and making Coors Light the #1 brand in Puerto Rico with a 50% market share. Overall, Rody's work experience demonstrates their expertise in creative development, brand management, and strategic planning.

Rody Gonzalez earned an Associate of Arts - AA degree in Digital Art & Design from Rochester Institute of Technology, which they attended from 1997 to 1999. RODY pursued further education at the Isenberg School of Management, UMass Amherst, where they obtained an Associate of Arts and Sciences - AAS degree in Business Administration, Strategic Planning, and Marketing Communications from 1999 to 2002. In 2010, Rody returned to Rochester Institute of Technology to pursue a Master of Computer Applications - MCA degree in Graphic Design Thinking with Problem Solving Centered in Humans, which they completed in 2012. Before their college education, Rody obtained a High School Diploma from Colegio San Ignacio de Loyola, where they studied from 1992 to 1997.

Apart from their formal education, Rody Gonzalez has obtained several certifications, including the Adobe Acrobat Assessment Badge from LinkedIn Skill Assessments Tests in November 2022, the Digital Marketing Essential Fundamentals certification from LinkedIn Learning in September 2022, and the Final Cut Pro X Guru: Online Offline Workflows certification from LinkedIn Learning in September 2022. RODY has also earned certifications in various creative and problem-solving areas from LinkedIn Learning, such as Design Thinking, Designing a Resume for Creatives, Ideas That Resonate, Take a More Creative Approach to Problem-Solving, Thinking Creatively, and more. In addition, Rody obtained the Creative Inspirations: Duarte Design, Presentation Design Studio certification from LinkedIn Learning in January 2022 and completed the Foundations in Creative Leadership course from IDEO U in July 2019.