Angela Rassi

Chief Marketing Officer at Red's All natural

Angela Rassi is an experienced professional with a diverse range of roles and responsibilities throughout their career. Angela began their career as an Associate Consultant at Deloitte Consulting, where they gained valuable experience in consulting. Angela then joined General Mills in 2000 as an Associate Marketing Manager for the Summer Intern Chex Franchise.

Throughout their time at General Mills, Angela held various leadership positions, including Senior Associate Marketing Manager for the Yoplait Yogurt Innovation, Marketing Manager for the 8th Continent Soymilk, and Senior Associate Marketing Manager for the Helper Dinner Kit Franchise. Angela achieved the highest performance ratings in these roles and received recognition for their contributions.

Angela continued to advance within General Mills, becoming Senior Marketing Manager for the Old El Paso Franchise and then for the Go-Gurt, Trix, and Yoplait Kids Yogurt portfolios. In these roles, they led strategic revitalizations that drove sales growth and achieved high performance ratings.

Angela's career at General Mills continued to progress, and they eventually became a Senior Marketing Manager for the Pillsbury Franchise, where they managed innovation and customer strategy for a $1.2 billion franchise. Angela also led the prestigious Future of Marketing Initiative, which involved cultivating thought leadership, implementing change management, and training.

In 2014, Angela founded a new team focused on natural and organic food growth acceleration with Costco as the Vice President and General Manager. Angela later became a Senior Business Unit Director/General Manager for Small Planet Foods, where they were responsible for setting the vision, strategy, and objectives of the team. Angela also played a key role in creating and expanding new business units and brands within General Mills.

In 2020, Angela joined John B. Sanfilippo & Son, Inc. as the Vice President of Innovation and Business Development. Angela was responsible for leading innovation, business development, and DEI initiatives for the company. Angela also served as the Vice President of Innovation in the previous year.

Angela's experience also includes roles as an Advisory Board Member for Lil Bucks Sprouted Buckwheat and Groove Capital. Angela was also a Board Member for Naturally Minnesota.

Currently, Angela Rassi serves as the Chief Marketing Officer at Red's All Natural. In this role, they are a member of the senior leadership team and leads brand management, brand experience, consumer insights, innovation, and strategy for the company. Red's All Natural is focused on providing convenient breakfast and snack solutions with clean ingredients.

Overall, Angela Rassi has a strong background in marketing, innovation, and leadership, with a track record of driving growth and delivering results in the food industry.

Angela Rassi completed their undergraduate studies at Northwestern University, earning a Bachelor of Arts degree in History and Political Science from 1992 to 1996. Later, they pursued higher education at The Wharton School from 1999 to 2001, where they obtained a Master of Business Administration (MBA) degree with a specialization in Marketing and Strategic Management. Additionally, Angela Rassi obtained certification in executive coaching from Bridges Executive Coaching Certification at an unknown time, as the start and end years are not provided.

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Timeline

  • Chief Marketing Officer

    July, 2023 - present