Redworks Media
Paul Winwood is a Category Media Specialist at Redworks Media, with prior experience in senior retail consulting roles at Circana and IRI. Before that, Paul worked as an Asda National Account Executive at United Biscuits. Paul also has experience as an Administrative Officer at Ernst & Young, where Paul received the Values Award for their contributions. Additionally, Paul worked as a Commercial Executive at Discovery Foils Limited and was a member of the Request For Proposal (RFP) team at BNP Paribas Asset Management. Paul started their career as an Npower Salesman at The Cobra Group. Paul holds a Bsc Hons. in International Business Management & French from Aston University.
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Redworks Media
Redworks Media is Australia’s first independent Retail Media Specialist, focused on commercialising owned media assets for some of Australia’s leading retailers. At our core is a unique skillset, driven by data to create personalised and meaningful connections between brands and consumers at every step of their omni-channel shopping journey. We work with major retailers to deliver targeted, impactful and effective retail media solutions; driving growth for both our retail and brand partners through connected path to purchase channels. Our team of experienced media specialists have unrivalled omni-channel media, advertising, retail and shopper marketing experience and can support major retailers in augmenting their approach to owned media, whilst collaborating to open up new media verticals that empower brand campaigns.