BE

Boris Esterkes

Design Director, Global Concept And Trend

Boris Esterkes is an accomplished design professional with extensive experience in the athletic apparel industry, currently serving as Design Director for Global Concept and Trend at Reebok since December 2014. In this role, Boris creates innovative concepts that drive brand growth and influences design teams to develop seasonal initiatives based on macro trend research. Previously, Boris led the Reebok UFC/Combat Sports design team and held various roles at adidas group, including Category Design Director, where responsibility included managing a design team for the US Team Sports category. Boris's career began as a design intern at AJA Sport, progressing through numerous design roles at brands such as Champion Europe Group, Haddad Brands, and Reebok. Boris holds a Bachelor of Fine Arts in Specialized Sales, Merchandising, and Marketing Operations from the Fashion Institute of Technology.

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