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Daniel Morris

Technical Service Manager

Daniel Morris is a seasoned IT professional with extensive experience in retail technology and support services. Currently serving as the Technical Service Manager at Reebok since March 2022, Daniel leads the retail IT transition from adidas to the SPARC/ABG ecosystem, acting as a liaison between support groups during the transition. Previously, as a Senior Business Consultant at adidas Group, Daniel played a pivotal role in the successful rollout of over 150 stores within three months. Prior experience includes working as an Implementation Consultant II at Oracle, where Daniel specialized in POS systems, and as an IT Support Specialist at Horner Commercial, providing support for a large user environment. Daniel also held roles at CVS Caremark Corporation and Rite Aid, focusing on production control and store support respectively. Daniel holds a Full Stack Web Development Certification from freeCodeCamp and a Computer Science degree from Bristol Community College.

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