Daniela López is a digital marketing professional with extensive experience in e-commerce. Currently serving as a Digital Specialist at Reebok since October 2022, Daniela previously held positions at Tracsa, S.A.P.I. de C.V. from May 2015 to February 2022, including e-Commerce Manager, where a KPI strategy led to a +23% increase in Average Order Value and a +20% increase in Conversion Rate between 2019 and 2022, and e-Commerce Operation Coordinator, focusing on customer service and sales operations. Daniela is pursuing a Master in Strategic Marketing at Universidad Panamericana, with an educational background in Industrial Management Engineering from Instituto Tecnológico de Tepic.
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