John Carden is the Managing Director at Sports Hub Group, where they oversee operations related to New Balance and Patrick teamwear. With over 20 years of experience in textiles and branding, John has successfully managed teamwear licenses and previously directed a branding company, growing it from a microbusiness to a thriving SME. Currently focused on expanding Sports Hub Group’s operations, John is known for their expertise in business development and customer service in the sportswear sector.
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