Vilma Moreno is a seasoned professional in the fashion and retail industry with extensive experience in strategic category management, merchandising, and buying across renowned brands. Currently serving as Category Manager at Reebok, Vilma oversees the footwear category for the LATAM region, driving product lifecycle processes and developing seasonal assortments. Previously, Vilma held multiple roles at Michael Kors, including Retail Buyer and Account Manager, where responsibilities included managing product assortments, sales analysis, and inventory strategies for Latin America and the Caribbean. Vilma’s educational background includes an MBA in Business Management from Esden Business School and a Bachelor’s degree in International Business from Universidad Católica Santa María La Antigua.
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