Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe.

Consumer Goods

Reebok

Reebok's headquarters in Boston, MA, United States

This department oversees the forecasting and planning of product demand to ensure optimal inventory levels and financial performance.

Demand Planning

The Product and Design team at Reebok is responsible for innovating and developing high-quality fitness apparel, footwear, and accessories. This team oversees the entire lifecycle of product creation, from initial concept and design to product development, merchandising, and compliance. They ensure that Reebok's products not only meet the brand's rigorous standards for performance and style but also align with market trends and consumer needs, enhancing the overall fitness experience for athletes worldwide.

Product and Design

The Marketing Team at Reebok is responsible for developing and executing comprehensive marketing strategies that align with the brand's fitness heritage. They manage global PR, brand marketing, digital brand commerce, and lifestyle storytelling to enhance brand awareness and drive consumer engagement. This team oversees campaign creation, digital promotions, merchandise planning, and public relations to ensure cohesive and impactful marketing efforts across all channels and markets.

Marketing Team

This department focuses on the design, development, and management of footwear products across various performance categories.

Footwear Development

This department focuses on advancing strategic partnerships, product marketing, and overall business growth for the Reebok brand across various markets.

Reebok Business Development

This department oversees the operations and performance of retail locations, ensuring effective management and customer service.

Retail Management

The Operations Team at Reebok oversees the coordination and efficiency of various business functions to ensure seamless execution of retail, wholesale, and direct sales strategies. They manage logistics, optimize master data, streamline store operations, and enhance customer communications. Additionally, the team drives business planning, partnerships, and analytics, supporting the company's mission to deliver top-notch fitness gear and experiences globally.

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Other teams

Product and Design

Marketing Team

Footwear Development

Reebok Business Development

Retail Management

Operations Team