Peter Griffith

Peter Griffith has over 16 years of work experience in various roles related to customer performance, analytics, insights, and data consulting. Peter has significant experience in overseeing data/business intelligence infrastructure, creating audience propositions and data strategies, and conducting market research and analysis. Peter has worked for companies such as REED, Express Newspapers, Trinity Mirror plc, and Convenience Advertising. Peter also has experience in managing accounts, coordinating sales and marketing efforts, and handling large data sets. Prior to their career in analytics, Peter worked in pension fund administration and as an accountant assistant.

Peter Griffith's education history includes the following:

- In 2019, they completed a Marketing Week Mini MBA with Mark Ritson.

- Also in 2019, they studied Machine Learning with Python at Goldsmiths, University of London.

- In the same year, they pursued Data Science at Flatiron School, focusing on Python and SQL.

- In 2012-2013, they obtained a Diploma in Management from VECCI - Victorian Employers' Chamber of Commerce and Industry.

- In 2011, they attended AdSchool to learn about Strategic Planning Principles.

- From 1998 to 2001, they earned a Bachelor of Science (BSc) degree in Biochemistry from the University of Warwick.

- Peter completed their A-Levels in Maths, Biology, and Chemistry at Haberdashers' Aske's Boys' School from 1991 to 1998.

In addition to their formal education, Peter Griffith obtained the comScore Certified Expert MyMetrix certification from comScore, Inc. in 2015.