Reed's, Inc.
Norm Snyder has a diverse work experience. Norm is currently the Chief Executive Officer at Reed's, Inc. Since 2020. Previously, from 2013 to 2020, they served as the President & CEO of Avitae USA, LLC, where they were responsible for rebuilding the entire team and repositioning the brand. Before that, from 2010 to 2012, Norm was the President & COO of Adina For Life. From 2007 to 2009, they held the position of President & CEO at High Falls Brewing Company. Prior to that, from 2003 to 2005, they served as the Chief Operating Officer at Rheingold Brewing Company.
Norm Snyder attended the University at Albany from 1979 to 1983. During this time, they pursued a Bachelor of Science degree in Accounting.
Reed's, Inc.
Established in 1989, Reed's® is America's # 1 name in Ginger and America’s best-selling Ginger Beer brand and innovator for decades. Virgil's® is America's best-selling independent, full line of natural craft sodas. The Reed's® portfolio is sold in over 35,000 retail doors nationwide. Reed's® core product line of Original, Extra and Strongest Craft Ginger Beers, along with the Certified Ketogenic Zero Sugar Extra Ginger Beer are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices and fruit juices. We use this same handcrafted approach in our award-winning Virgil's® line of great tasting, bold flavored craft sodas and Certified Ketogenic Zero Sugar Varieties.